Wellness Inspiration: Promise or Pay’s Jay Boolkin

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I am always so inspired by people who manifest dreams into a reality by starting their own business. And I was especially impressed by the way Jay Boolkin of Promise or Pay managed to combine motivation and self-improvement while helping others at the same time. I’m excited for you to meet him – and encourage you to try out this new way to support your manifestations.

Jay (2)

NAME: Jay Boolkin

OCCUPATION: Founder at Promise or Pay

LOCATION: Sydney, Australia

Tell us a little about who you are, what you do and how you got here:

I like to think I am genuine, humble, inquisitive and determined, someone who is always looking for ways to make a difference and generally just be a nice dude. I get inspired by small actions that have the power to bring about big change and love engaging with like-minded people who give more to the world than they take.

I am the founder of Promise or Pay, a social motivation platform that helps you stick to your goals by making them public and using charitable giving as an incentive. Without a doubt the most common promises that people are making on promiseorpay.com are around positive health and lifestyle changes.

What does “health” mean to you?

To me, health means good laughs, deep sleeps, and positive thoughts. It means living in the present, having a relaxed feeling of connectedness, being fuelled by nutritious food, and enjoying life free of illness.

What brings balance to your life?

I am most balanced when I am inspired, being challenged and doing something that is meaningful (based on my personal values). When I’m little out of balance I like to slow down and foster a genuine feeling of gratitude – for my good luck, freedom, health, friends and family, which allow me to the opportunity to live the way I want.

Can you share your food philosophy?

I’ve been a vegetarian for about 10 years but I’m definitely not a finicky, health-conscious one. I don’t tally if I’ve had enough grains for my iron, milk for my calcium, or eggs to supplement my protein. I simply try to eat fresh, non-processed quality food as much as possible. And I feel pretty good most of the time – I’m in shape, I sleep well, I don’t get tried and I rarely get sick.

What is your favourite way to stay active?

Playing basketball.

How do you silence that inner critic?

It may sound corny – but the truth is, the more I believe in myself, have faith in my own abilities, and not fear to be wrong or make a mistake, the quieter my inner critic. For example, starting Promise or Pay has been an incredibly challenging yet rewarding experience. To know that I can take an idea, a simple thought, and make it a reality is a wonderful and encouraging feeling. Promise or Pay’s success so far has been achieved without funding and is a direct result of my commitment, effort and willingness to take risks.

That is not to say I don’t have doubts, I have doubts on daily basis. However, I really believe that these thoughts are just that – thoughts. They aren’t who I am, they are very hard to control and they don’t always have my best interests at heart.

I like to reflect on past experiences and remind myself that every time I have ignored my inner critic good things have resulted. At the very least there is always some lesson to be learnt. It’ll all pass so I really try to just enjoy the ride, one day at a time, whatever I’m doing. If I can’t seem to find the mute button I like to sweat it out. I find strenuous exercise is a great way to shake off tension and shut up that little voice of doubt.

Who is your greatest health inspiration?

My brother. He trains like a monster, eats like a linebacker, and has the heart of a saint. 

Where is your favourite place on earth?

Dharamsala, India.

What quote best sums up your wellness philosophy?

“You only lose what you cling to.” – Siddhartha Gautama Buddha

What is your favourite healthy snack?

Homemade hummus and carrots.

What is next on the cards for you? Your goals and aspirations?

I relaunched a new version of the Promise or Pay website in November 2014 so I’m currently focused on improving the user experience, adding additional content pages, and spreading the word as best I can. My immediate goal is to take advantage of the opportunities provided, to expand on my experience and develop my knowledge and skills. I’m also seriously focused on having a heap of fun along the way. Over the next few months I’ll be involved in a number of social enterprise and business developments programs, including Impact Academy and SSE Change Makers. My vision is to create a platform that inspires people to be the best that they can be, and, at the same time, to encourage and facilitate millions of dollars in donations to charities.

Website: www.promiseorpay.com

Facebook: www.facebook.com/promiseorpay

Twitter: @promiseorpay www.twitter.com/promiseorpay

Instagram: www.instagram.com/promiseorpay




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Hi Jessica, I believe in synchronicity so when I was guided to you .on FB I was intrigued and inspired. I turned 46 last week and my husband bought me your book. I wanted to thank you for sharing your wisdom in such a beautifully presented way. My  copy is now filled with tabs and post it notes with actual notes throughout. I am dairy intolerant since having my gallbladder removed 15+ years ago, I don't eat meat, very minimal gluten and was told 12 months ago my gut was not digesting my food properly so I wasn't receiving sufficient nutrients and taking supplements would be a waste of time.  My weight fluctuates tending to gain rather than lose but now I believe I have a tool to help me bring my body back into balance that I need for my health and longevity of life - so again thank you. The first few steps to creating a stronger path forward for my health has found its foundation in your beautiful book, The Healthy Life.

With kindest regards Samantha

I'm writing this email because I wanted to tell you how much I love your blog and how you really helped me in my health journey. Thank you for sharing all your advices and experiences.

When I started my studies, I was drinking lots of coffee and I was eaten the wrong foods, and feel bad about it, I wasn't at my best. So I had done some research on the net but at first I didn't found advices that are for me, and then I found your blog. It was exactly what I was looking for, good advices and healthy recipes. Now I'm following your advices on rest more, and snacks between meals and prep the meals and take time for myself to reconnect with my body and let go my anxiety, etc, and I have a more balanced life and have a new relationship with food thanks to you.

I bought your book and it's honestly the best book I have ever bought. I suffer from IBS and anxiety. I have paid so much money seeing naturopaths however after reading your book and all of your tips I'm noticing so much of a difference, so simple and easy to follow. And symptoms have dramatically decreased. Also you have helped me to relax. Currently drinking the protein health smoothie! Thankyou your amazing.


Hey Jessica!
I haven’t yet brought ‘The Healthy Life’, but I do have the clean life and your slim down plan! I would like to thank you so much for the knowledge your share and the message you put across about health and wellness. I’m studying Nutritional Medicine in Melbourne and absolutely love the philosophy that you share with your JSHealth community. The work you’ve done to show people that leading a healthy lifestyle isn’t boring, tasteless, difficult or depriving is amazing and hope to share the message myself one day. You’ve inspired me to start my own blog , to share the message and have taught me so many things about my own health! You should be proud of your achievements! Thank you again

- Jacinta

I searched for help and tips through the Internet and found Jessica Sepel. This is seriously not exaggerated, but she was the reason why I have dared myself to eat again, to have snacks in between, to nourish my body. I could slowly improve my negative thoughts about my body image and my stupid anxiety of gaining weight. Besides, The Cleanest Gut was awesome too! A huge thank you! Especially from my mum. Seriously, without you I wouldn’t be where I am now!


Congratulations on your new book! It looks absolutely gorgeous. I’ve been following you on Instagram for a few years and you’ve inspired me to slowly but surely eat healthier without giving myself a hard time when I don’t. It made me so happy (and weirdly proud) to see the Daily Mail article on The Healthy Life. I remember trying out your recipes before you even had your eBook out! I can’t wait to get my hands on the book. Keep up the great work.

– Sophie

Cooking in this way truly brought out the foodie in me and has instilled a huge passion for health and wellness! Life throws you hard and frustrating things sometimes but I truly believe that this is where we learn more about ourselves and what our passions in life are! Thank you for inspiring me on my journey to health and wellness!


I am a yoga teacher in Johannesburg and am thrilled to have bought your book today. I love making healthy, nutritious food for my family, friends and fellow yogis! Thank you for this book and your inspiration (had to share a pic of my book on my recipe stand in the kitchen).

– Helene

I bought your beautiful book during the week and told my bestie to go out and buy it also! I love love love it. It is the book I would give to my younger self if I could (I am 41 years old). Everything is just so sensible and informative and is definitely a book all teenagers should have. This should be a text book for girls becoming teens. I will love going back and re-reading it many many times and can't wait to make more of the recipes. Thank you Jess - you are an incredibly inspiring woman and you should feel so proud

Michelle Curtis

My fiancé bought your book and we have cooked some of your meals. Amazing! I love your outlook on a healthy lifestyle and your hints and tips with preparing tasty meals are fantastic. Thanks for reviving us to live a healthier lifestyle and get our bodies wedding ready.